How to recruit with TikTok

TikTok, the social media app best known for its 15-second videos of people lip syncing and dancing, is a powerful tool that can be used for recruitment. With over 500 million active users, it's a platform that shouldn't be ignored when looking to attract new talent.

In this blog post, we'll discuss the power of video in recruitment and how TikTok can be used to great effect. We'll also give you some tips on how to create recruitment videos that will help sell your open positions to candidates. So, if you're looking to try something new in your recruitment strategy, TikTok should definitely be at the top of your list!

Video and recruitment

Video is a powerful medium. It's engaging, emotional, and informative, which makes it the perfect tool for recruitment.

A well-made recruitment video can tell the story of your business and help candidates visualise themselves working there. TikTok is the perfect platform for sharing these videos, as it's all about creative content and networking. With TikTok, you can reach a wide audience of potential candidates and get your message out there in a fun and creative way.

When it comes to making recruitment videos on TikTok, there are endless possibilities. You can film interviews with staff, tours of the office, behind-the-scenes looks at company activities, the sky is the limit!

Working with Influencers

TikTok is also a great platform for working with influencers. By partnering with an influencer who has a large following on TikTok, you can spread the word about your business and open positions to a whole new audience.

It's important to note that influencers aren't just for B2C teams. Influencers don't stop at promoting an energy drink or work out shirt, finding influencers that can amplify your brand message and service are out there, you just need to know where to start. Begin by researching your field and start to build a list of contacts that are regularly commenting on your topic and getting great engagement levels.

Once you have your list you can then start your influencer outreach to start a conversation. From there its all about finding a fit that works for you and your influencer.

Of course if you have the budget, there are companies out there like Onalytica, Viral Nation, Moburst and Obviously to name a few that can support with outreach programs.

Quality or Quantity

When creating recruitment videos, it's important to focus on quality over quantity. TikTok users are looking for informative and entertaining content, so make sure your videos are informative, educational, and engaging.

Build a content plan that is enriched with high quality video content that will keep your followers coming back for more. If you're struggling for ideas, take a look at brands in your space that use TikTok and the level of engagement they receive on their posts. Use this knowledge, paired with your own insights to craft a video schedule sure to generate views and applications for your role.

Taking that leap

And don't be afraid to try new methods and technologies that previously might have been out of place for recruitment. TikTok is a great platform for experimentation, so go ahead and give it a try! You might just find that TikTok is the key to attracting top talent.

Who are Stryve

Our unique blend of hiring solutions help hiring teams source, nurture and hire the talent they need to succeed. Our applicant tracking system is a refreshing take on hiring software, regularly updated with amazing features, often driven by our brilliant customer base.

Stryve Jobs, the fastest growing job board on the market, gives our customers the perfect starting point for advertising their roles.

And last but not least, Stryve Search is our very own candidate sourcing portal. With a database of over 10bn candidates globally, our customers have a ready made talent pool to source from.

Learn more about Stryve and book a short call in with us here.