Attracting top talent is essential to the success of any business. However, many companies struggle to generate enough qualified applicants for their open positions. If you're one of those businesses, don't worry - we've got you covered. In this blog post, we will discuss five ways to generate more applications for your open positions. Keep reading to learn more!

First, a dedicated careers page is essential to engage with visitors and sell life at your business. It should be intuitive, informative and engaging in order to stand out from the competition. You should also make sure it's easily accessible from all aspects of your website and marketing materials.

Second, effective promotion across social channels can help you attract job seekers. Focus on the channels where you know your type of candidate is likely to spend their time for maximum exposure. If possible, target ads that focus on specific roles or departments so prospective applicants understand what exactly is available.

Third, SEO (search engine optimization) plays an important role in helping your jobs appear in Google Jobs searches as well as more broadly in search engine results pages (SERPs). Ensure titles and keywords are relevant, properly optimized and that the content is up-to-date.

Fourth, consider the application process itself. Is it smooth and easy to do? Do candidates have all the information they need to make an informed decision to apply? Make sure you keep your application forms concise but comprehensive enough so applicants can showcase their skills accordingly.

Finally, pay attention to your employer brand online. Are you represented accurately in places like Glassdoor and LinkedIn? How do past employees view your company culture? According to a survey by Recruitment Tech Group, 78% of job seekers say that when researching companies for potential employment, reviews about companies on external websites play a big role in helping them decide whether or not to apply.

By following these five key takeaways, you can generate more applications for your open positions and attract the best candidates for the job. Good luck!